The word "sinaasappel" is much more common, which sounds a lot more like the Chinese apple you're referring to than "appelsien". The latter is used in a brand name for fruit juice (used to be exclusively orange juice). Besides that it's practically not used in modern Dutch.
Both sinaasappel and appelsien are derived from chinese apple (from dutch wikipedia: De sinaasappel komt oorspronkelijk uit China (in de oude vorm: Sina), waar ook de naam naar verwijst. In het vroegnieuwnederlands komt "appel sina" voor, in het nieuwnederlands "appelsien").
(Also in flemish appelsien is used far more than sinaasappel).
I see it as it being very closely aligned to what IMGUR is, but MFile is more focused as a design solution. IMGUR is a social media channel. MFile is solely built to be a presentation and sharing tool. I think there is a large enough market that there is room for others, other than one dominant app like IMGUR. There are quite a few now and they seem to manage ok, except for postimage.org. But they are serving 1.8PB of images per month. https://news.ycombinator.com/item?id=12825719
I've developed some kind of blind spot for ads, so I'll accept them as long as they don't track me. For blocking spying ads and invisible trackers, I'm using Privacy Badger (https://www.eff.org/privacybadger)
When occasionally encoding: yes.
When your daily business is encoding larger batches: not necessarily.
edit: Just to clarify: we've got an encoding farm which will have to be siginficantly expanded if a substantial amount of content will have to be transcoded in H.265.
And if you need to have a h.264 fallback anyway, then any alternative codec starts at a disadvantage, as it can only have marginal gains in return for the extra encoding.
Lots of these comments are the reason I read HN. I love an educated discussion, especially as a response to an article with breathes pretentions like this one.