Ad blocking will never go away. The time for that has passed; the trust has been lost. Regardless of what the industry does, you will never convince anyone who has discovered ad blocking--which can now be properly known as a part of malware blocking--to open their computers to these same people that fucked them (or people like them) over already. This is purely fantasy.
I'll happily turn off my ad blocker when it no longer blocks any ads.
Hopefully it's because ads are simply static images and text content, served by the target site.
Once that happens, I don't mind them. It's not seeing ads that I worry about, it's the ads seeing me.
What needs to happen is that both publishers and advertisers need to understand that the time when you could charge per click/impression or show "targeted ads" depending on who your viewer is - is soon over.
