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Hang on, I'm not a big AMP fan but it does not steal publishers traffic at all.


It does siphon traffic by serving it from google.com, and adding a frame to the top that when clicked will take you back to Google.com. When you swipe left or right, it takes you to other AMP links from different results.

AMP links are given priority in search.


If I recall, the page is actually served from a google.com domain.





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