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Yesterday I sent one of my friends a link to an old - 4.5 years old, from 2013 dec - entry he wrote as a Facebook note. There were 70+ likes, 30+ commenters and 110 comments on it.

He added a new comment yesterday - I only saw it, because I randomly decided to read through the comments.

Those who commented on it should have received a notification - well, in the end, 2 people got something.

This is how you effectively kill conversation - which dazzles me, because keeping conversations running = engagement, which is supposed to be one of the end goals.

I get the "need" of a filter bubble, even though I'd simple let people choke on the amount of crap they'd get if follow would actually mean get everything - they may learn not to like things without thinking.

But not sending notifications at all? Why? Why is that good?



On the other hand, I get more (and less relevant) notifications the less I’m active.

$friendINeverTalkTo has commented on $PostByPageIDontFollow is NOT something I want to get notified about. Neither is

XYZ has uploaded a photo


My guess is the point of those notifications is that it gives them an excuse to add points to the addictive little red number. It's not because they think you'll actually care.


I saw that as well. If you click on of this useless notification, they invent a new one around 30mins later which would not have existed otherwise.


If this is true that would be the last nail in the coffin. It goes against everything that site, in theory, used to stand for.




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