*"Last time I checked shareholders and your bottom line don't care about social ...

"Last time I checked shareholders and your bottom line don't care about social value unless that is the product you're in the business of providing."

There's something called "Ethical Investing" (aka "Socially responsible investing", "sustainable investing" or "resposible investing").[1]

Its existence is clear proof that at least some investors do care about the social value of the companies and products they invest in.

[1] - https://en.wikipedia.org/wiki/Ethical_investing