When lawyers set these things up, they tend to keep things as broad as possible. In practice this means that they can show how cool their technology is in a commercial, while showcasing your app without necessarily your approval. Obviously it would be absurd to make money of your content and not cut you in, since those types of actions ripple very quickly in dev communities.
In practice it also means they can bundle your killer game with their headset and not pay you for it. Would they? Probably not. Could they, according to this? Yes. (Not a lawyer blah blah.)
