If anything it's the marketing dept who most want these controls. Controlling when information gets released is a big part of doing PR and marketing big ticket items like this.
Magic Leap has all the power in this situation, the press are nipping at their heels and will eat out of their hand. Magic Leap can control what gets released and when, and build it up to maximize output in big "exciting" blasts. Instead of raw information trickling out of 3rd party companies which they have no control over.
Choosing to take advantage of that power (which few companies have) is just basic common business sense.
And the arguments against it are as silly as "if you've got nothing to hide, than you have nothing to worry about", as if there are no inherent risks of not being in control of your own information, even when you're doing nothing wrong.
Magic Leap has all the power in this situation, the press are nipping at their heels and will eat out of their hand. Magic Leap can control what gets released and when, and build it up to maximize output in big "exciting" blasts. Instead of raw information trickling out of 3rd party companies which they have no control over.
Choosing to take advantage of that power (which few companies have) is just basic common business sense.
And the arguments against it are as silly as "if you've got nothing to hide, than you have nothing to worry about", as if there are no inherent risks of not being in control of your own information, even when you're doing nothing wrong.