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An interesting and seemingly revealing article no doubt. I "choose" to buy it depicts Arrington's life genuinely.

That said, a couple weeks ago, Arrington wrote a piece on TC regarding the "psychomanipulative" techniques he uses when he writes to get the reaction he wants from his readers. Here's the link: http://techcrunch.com/2010/09/05/blogging-and-mass-psychoman... but if you don't feel like clicking here is an excerpt:

"But then you start to get really good at what you do. You write something and you get trashed. The next time you try it a little differently and it the commenters love you. You don’t even do it consciously – but over the years you just get better at it. To the point where you pretty much know exactly what the reaction will be to any given post, and how to tweak things to get the reaction you want."

Anyway, based on this, I'm left with a slight bit of skepticism after reading the Inc article. Is this the real Arrington, or simply the Arrington he wants us to believe? I'm not sure there are motives for the latter, which is why I choose to believe that the Inc article depicts his life genuinely, but not without some doubt.

Just food for thought.



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