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i haven't seen anyone mention this yet, but google+ made it difficult to join in the beginning. it was invite only or something else limiting like that where you couldn't join even if you wanted to unless you had an invite. i remember it being quite a long time after their initial buzz before they opened it up. it made me lose interest.


Not sure if it was intentional but you mentioned an earlier failed Google social effort - buzz.

In fact including wave buzz and orkut, Google had to date at least 4 abandoned forays into the social market.

I'd go so far as to posit Google:social::Microsoft:mobile




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