The Vitamins business is big, true, but absolutely dwarfed by the pharmaceutical industry.
You don't need salesmen, multi-level marketing or flashy advertising to sell aspirin. The only aspirin advertising is between different aspirin brands, not to convince people they need it at all. Take one, headache goes away. It's a binary test = it either works or it doesn't. That's how to build a simple business that sells. Your software should be an aspirin not a multi-vitamin. It should be self-evident on the first try how it solves a headache.
I've driven in my car late at night to out-of-the-way shops to buy aspirin. I've never bought a vitamin in my life.
you have no idea how the pharmaceutical industry works. by now there are tons of generic versions of aspirin out there, plus there always have been alternatives like thomapyrin, etc out there.
yet you know, recognize and buy aspirin at a mind-boggling mark up prize, not even recognizing that bayer has stopped producing the stuff by themselves and that it comes out of the same factories like its generic counterparts.
and why is that?
bayer still invests heavily in marketing and sales. aspirin is the most "researched" drug as there are countless phaseIV studies going on all the time. which are just a legal way of paying docs to push the product to patients. then you have key accounters and pharmacy-reps (depending on the market) out there, influencing big chains (USA) or tiny pharmacies (Europe) to stock, display and recommend the product.
never underestimate the power and smartness of big pharma when it comes to sales and marketing.
i make my living implementing crm systems for them worldwide - these guys are never sitting on their hands.
The Vitamins business is big, true, but absolutely dwarfed by the pharmaceutical industry.
You don't need salesmen, multi-level marketing or flashy advertising to sell aspirin. The only aspirin advertising is between different aspirin brands, not to convince people they need it at all. Take one, headache goes away. It's a binary test = it either works or it doesn't. That's how to build a simple business that sells. Your software should be an aspirin not a multi-vitamin. It should be self-evident on the first try how it solves a headache.
I've driven in my car late at night to out-of-the-way shops to buy aspirin. I've never bought a vitamin in my life.