The grander context is that this song was performed by Kanye at last year's VMAs. Both he and Taylor Swift did a song in response to the event that happened two years ago, where Kanye took Taylor's award.

The basic concept of the song is I'm a jerk, don't know why, but stay away from me because I'll be a jerk to you. The title of the song is Runaway -- the girl should be a runaway from Kanye.