1 - Figure out what tech the hardcore technorati snubs.
2 - Note the subset of this which has mainstream traction.
3 - Implement something with value (while the techie snobs
look on in disdain)
4 - Succeed
Who has used this strategy? YouTube. (Which is why I couldn't say "Profit.")
I would still like to have had the success of YouTube. And I bet if you look hard enough, you'll find some niche where someone has followed those steps, but with #4 - Profit!
I was one. Everyone who could've been YouTube, were it not for the fact that they disdained Flash Video and were looking at a "more elegant technology."