in India if you work for a bigger company you have a good chance of getting a better spouse. in first 2-3 years they aspire to buy car, home and a get married.
most employees who leave us dont join startups they join MNC's, these guys feel proud that they are on bench or just need to work for couple of hours a day and can spend more hours in coffee shops.
This was something that I ran into when when looking for people for my first venture. People aspire for brand names and with brand name comes the status. In a way it's amusing when people say that "I can't join your startup because I'm planning to get married in a year or two". Once one guy turned down my offer because his sister marriage was on the cards and it would have reflected poorly on his family. It happens.
Society definitely plays a role. Working in "some little, unknown company" (a startup) is hard to explain to people with little or no knowledge of what we do. Being an entrepreneur is worse: you are considered "insane" if you quit a well paying job to start a company.
most employees who leave us dont join startups they join MNC's, these guys feel proud that they are on bench or just need to work for couple of hours a day and can spend more hours in coffee shops.