Good point, but pushing web standards if it hurts your business case isn't smart. Standards & nice things for developers aren't always in the best interest of companies. Apple doesn't want users to be able to create iOS Apps with Adobe's software -- because these Apps would run on every device and that would destroy their competitive advantage. Software independent of hardware was a great invention, allowing Microsoft to earn buckets of $$$ -- but that wasn't in the best interest of IBM. They had to change their focus from hardware to services to survive.
I think there was an interesting post about these kind of mechanisms on http://www.joelonsoftware.com/ but I can't find it anymore.