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Is VAT tax built-in to the £999 price point? Or is that added on at checkout (like sales tax is in the US)? If it's built in, that would explain at least part of the difference.


Yeah, it's built in and explains some of it, but VAT is only 20%, so the difference is still very noticeable.


I believe the exchange rate right now explains some of it too, particularly as Apple haven't adjusted their prices in the UK to reflect it.

I did read they'd adjusted their Canadian prices for the same reason though.




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