Assuming people pay ~$500/year, and assuming 200 million drivers, and leaky gets x% of the drivers and y% of each premium, then they get $10xy million per year
If x% is 1%, and y% is 1%, that leads to about $10 million per year. Not too bad, if they can get those sorts of numbers for x and y.
One question would be, how long will people use them for, once they find a good insurance company? I've stuck with one insurance company for the last 10 years. I suspect that x will start low, and then grow as the company becomes known, and then shrink as people stop using it.
If x% is 1%, and y% is 1%, that leads to about $10 million per year. Not too bad, if they can get those sorts of numbers for x and y.
One question would be, how long will people use them for, once they find a good insurance company? I've stuck with one insurance company for the last 10 years. I suspect that x will start low, and then grow as the company becomes known, and then shrink as people stop using it.