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No London team even breaks the top 10 of most valuable sports team, but there are several US entries there, so that seems unlikely: https://en.wikipedia.org/wiki/Forbes%27_list_of_the_most_val...

I tried googling more directly for global popularity/famousness, but couldn't find any hard data.

And of course there's the issue of "has well known sports teams" vs "well known for their sports team". The former you could probably get data on somewhere, but the latter, I doubt it.



Money isn't everything, and it's relative.

Travel outside the USA and every kid you meet has heard of Chelsea, Arsenal and Tottenham. If I were French or Spanish rather than British, these kids would say PSG or Real Madrid instead.

The fans don't have as much money as Americans, but there are 10-15x as many followers on Facebook.

But I would argue England is well known for its sports teams rather than London. (There's also Manchester, Liverpool etc.)


> Travel outside the USA and every kid you meet has heard of Chelsea, Arsenal and Tottenham. If I were French or Spanish rather than British, these kids would say PSG or Real Madrid instead.

I think what you mean by "travel outside the USA" might be "travel in Europe". I'd bet that you'd get more recognition of the Lakers in, say, China than any of those Premier League teams.

> But I would argue England is well known for its sports teams rather than London. (There's also Manchester, Liverpool etc.)

That's fair, those two cities are probably known for their football teams moreso than anything else.


No, I meant the entire world except the USA, Canada and probably Japan -- although I haven't been to Japan.

I may be out of date for China, I haven't been there for over 10 years.

My place of birth (in my passport) is an English city with a football team named after it. Outside Europe, in places with not so many tourists, it is very common for staff in hotels to recognize this and make some comment on it. Kids (and adults) who talk to me in the street will also comment on it — on the city's team if I say where I'm from, or with Manchester, Chelsea etc if I just say England/Britain.

I look up the names of the famous players before I travel to Africa or South America, so I don't seem like some ignorant idiot when hotel staff (or in one case, a border guard) open my passport and say "Thomas Partey! What a goal!".

Bear in mind the best European football teams often have a lot of foreign players. Chelsea currently have players from Spain, Germany, Denmark, Italy, Brazil, France, Croatia, Belgium, USA, England (only 8/26), Senegal, Mococco and France. Arsenal add Ghana, Norway, Portugal, Japan, Ivory Coast, Egypt, Switzerland. Tottenham Argentina, Ireland, Korea, Colombia, Sweden, Uruguay.

Many people are aware when if a player from their country plays for a famous European team. They often also play for their national team, or used to.

(I have no interest in football myself, which is partly why it's so noticeable to me when people ask me about it so much.)


>I think what you mean by "travel outside the USA" might be "travel in Europe". I'd bet that you'd get more recognition of the Lakers in, say, China than any of those Premier League teams.

Hard disagree on this one. It is in fact "outside the USA" because globally (not just in Europe), English Premier League teams like Manchester United, Liverpool, Chelsea, Arsenal, Tottenham, etc. are extremely popular, especially in China.


https://www.sportspromedia.com/news/nba-china-most-popular-s...

> The National Basketball Association (NBA) has been named the most popular sports league in China in a recent survey undertaken by Ampere Analysis.

> Soccer’s English Premier League and Uefa Champions League ranked second and third respectively, in the report that conducted research with Chinese internet users.

So, the EPL is indeed popular there...but not as popular as the NBA.


Being the most popular sport league is not the same as being the most popular sport. Out of ten league positions, basket has #1 and #10. Soccer has #2, #3, #4, #6, #7 and #9.


Yeah but that wasn't the original statement, the argument was that a Chinese person would be more likely to recognize the LA Lakers than a London pro soccer team. So popularity of the NBA specifically is quite relevant.

Also, you see people wearing NY Yankees hats globally. Some of them don't even seem to know anything about baseball and just think it is some sort of NY merch. But still there are absolutely American sports teams that have recognizable brands more globally.


I get what you're saying, but you might not be realising that the top teams from the EPL _also_ play in the UCL. It's a "super league" made up of the top European soccer teams from the domestic leagues. There must surely be some kind of cumulative recognition effect from playing in both leagues.


Nobody cares in Canada either. So "outside the USA" is wrong.


I'm Spanish, and wherever I've been in Africa, South America or Asia, everybody ask me if I support Real Madrid or FC Barcelona, soccer teams of the main cities here. And the number 1 visited museum in Madrid is not the Prado, which is one of the 5 top art museums in the World, but Real Madrid museum in their stadium.


I bumped into kids in villages in the middle of no where with no internet and few TVs in the Himalayas and Central Africa that could list all the premier league teams. It's hard to imagine how popular football is worldwide for an American.


> It's hard to imagine how popular football is worldwide for an American.

It's really not that hard.


> > It's hard to imagine how popular football is worldwide for an American.

> It's really not that hard.

Depends what you mean by football. The GP, for example, apparently meant actual foot-ball football, not American hand-egg. Does that change your assessment?


Liverpool is definitely more known for The Beatles than its football team.

I'm also going to have to disagree on the Europe point.

South America, Mexico and Africa in particular are obsessed with football, and Russia, China and some parts of SEA are also huge football fans. Many of these will be well aware of the top British and Spanish football teams. On the other hand, basketball is also very popular in Asia so I don't know exactly how that would break.


> Liverpool is definitely more known for The Beatles than its football team.

You got any data on that? AFAIK lots of younger people have no idea what the Beatles were.


> I think what you mean by "travel outside the USA" might be "travel in Europe". I'd bet that you'd get more recognition of the Lakers in, say, China than any of those Premier League teams.

You are still forgetting a few continents. I know from experience that Central and South America complexity stop for Champions League finals.

I it’s quite possible that Liverpool is known more for The Beatles than football.


Counterpoint: US MLB teams are far more popular than Europe soccer teams, for Japanese.


>I tried googling more directly for global popularity/famousness, but couldn't find any hard data.

Instagram.

Arsenal (#38 from your list) has 21.9m followers and Dallas Cowboys (#1 from your list) has 3.9m followers.


WWE (professional wrestling) has 26.2m followers on Instagram.

But it's almost certainly not more popular than soccer.


Yeah it's more popular than Arsenal Football Club ... but that's one club. There are twenty in the English Premier League. And that's a single (albeit huge) league within the English league system, which is one of about four countries in Europe alone who you could probably say the same about.


Is it more popular than Arsenal though? I think the problem here is that following a league versus following a team are different actions. I am well aware of the Dallas Cowboys and watch quite a few of their games, but I would never follow their official social media accounts, because I fucking hate them. I suppose it depends how we define popularity, but the original question was about being well-known.


Yeah this is just a discussion based on the assumption that instagram accurately reflects popularity/renown, it's entirely possible that is not actually true


Probably not more popular than either Dallas Cowboys or Arsenal.

At the very least WWE is not 6x as popular as the Dallas Cowboys.


Hmm, that's a good point. Interesting that the profitability and team value is so different.


I think that’s partly because most US teams are run like business (i.e. their owners want them to be profitable) whereas European football is largely a competition between Russian and Gulf oligarchs on who can spend more money. This is especially the case in England, e.g. the two Spanish clubs near the top of the list are not privately owned.


It's worth bearing in mind that while they certainly make a lot of money, sports teams in Europe aren't primarily run as profit-making entities (they are sporting entities before all else). To the point that the national government stepped in to block a recent move by premier league clubs to form a new pan-european league which would have generated more money, but would have undermined the spirit of fair competition between teams by removing promotion and demotion between leagues.

Another example that occurred to me: I understand that American sports actually have regular breaks specifically to facilitate adverts. Whereas football (soccer) matches have two uninterrupted halves with a single 15 minute break in between.


It'd be difficult to directly measure "well known because of sports team", which I agree is a completely different question, but I think there are a few proxies you could use to try to address the question. If you normalize whatever measure of sports team popularity by other measures of a city's prominence/global reach it might turn up something. Just thinking on the US scale if you took each team's popularity and divided it by the size of the associated city (population), the Green Bay Packers would probably come out on top of US pro sports, which seems accurate.


That has more to do with relegation in European football than anything else. A bottom tier NFL team is at least 2 billion because you know they will be in the league in 20 years. A bottom tier EPL team is likely worth a few hundred billion as it will cost money to stay in the Premier League. The fact that there are football teams so high on the list should tell you of the global brand value they have.


By the time of writing this, it looks like Barnsley has replaced the Dallas Cowboys as most valuable sports team. I suppose some Barnsley F.C. fan has had some fun with Wikipedia.




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