Well it depends on what you're selling! Design for what you truly want to sell, and that will end up however it needs to end up, whether that's enterprise or not. This random blogger, and our random comments, can't tell you what you need. It has to emerge from the product development process like a sculpture from a block of marble.
I know, this is overly-general advice to the point of silliness.
It's a little like telling a construction worker "You don't need a super-powerful 'jackhammer' to do your work. A simple claw hammer is all you actually need."
Well... sure, that's definitely true if you're building a house.
But you might have a problem ripping up a sidewalk...
There are plenty of companies building houses, and plenty who are working with concrete! Neither one of them are "the big kids."
They're not even necessarily different-size markets, either -- you can make a lot of money building houses or making sidewalks -- it's just that different problems require different solutions, and different software companies are going to have different challenges to the problem of "get bigger."
Exactly this. It sounds easy but this type of creator who can do this is very rare but usually has a high success rate. This should be the defintion of the "10X dev"