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Just another angle to approach the problem:

I suppose one way to fight this is to develop some sort of "multiple personalities" behaviour and habits.

There's "normal A" me, who goes to work every day, using the same route, checking the same webpages on route, doing the same web searches while at work, sending the same type of messages on IM during the day, etc, etc.

Then there's another me, "normal B", with his own habits and hobbies. But normal A and normal B should not overlap in terms of devices, friends, maybe even (online) behaviour. Location is bit more difficult, especially when you're at home. Home should be associated with only one "persona".

Once you make a conscious effort it might become easier with time, and thus hiding your real "identity".

Drawbacks?... Well, sounds bit like DID (http://en.wikipedia.org/wiki/Dissociative_identity_disorder), so don't get caught accidentally :)



Alternatively you can just use this sort of mechanism to screw with them.

How many people can we get to take out some sort of loyalty card which tracks your behaviour and then use it to buy only root vegetables and lube?




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