Hah, no. It was their world class commercials. Not a single one of my twenty-something friends bought because of specs when they came out. It was these that everyone talked about: https://www.youtube.com/watch?v=MTs5pOn7XFU
At some point, great ads still need to be backed up by a good product, if the iPod was crap people wouldn't keep buying them no matter how good the ads.
