Whole Foods is a very large grocer with contractual obligations to buy a certain quantity of eggs. They also have declining foot traffic and price-sensitive customers.

At the moment, eggs are probably a loss-leader for them and they're encouraged to still move on volume.

If you look at the data in this app as a whole, the stores with the highest egg prices are small chains with low buying-power.

Whole Foods does not have price sensitive customers.

Yes, they do, that's why their foot traffic has been declining.

Not really. They are targeting upper middle class people. Price sensitive customers haven’t been going there since it opened.