I've been in the same room with both, and I think they are polar opposites.

Jerk: Steve Jobs is not a jerk. He's opinionated, and I think many people can't stand that. But at his core, his biggest crime is probably being too honest (e.g.: being honest about what he thinks.) Jeff Bezos: He is a jerk. He's been a jerk to me. For him, being nice is a facade, but in reality, he's got no consideration for other people-- to him other people are ... things to be used for his own benefit. He doesn't have compassion. I believe Jobs has compassion at a very profound level.

Visionary: I don't ilke this term. Steve Jobs though probably does fit, because he focuses on the future, he focuses on the product. He is extremely product focused, product obsessed, and thus he manages to bring about products that have a huge, significant impact. Again, I think Bezos is the opposite. Amazon does hundreds of initiatives each year. The main thing Bezos seems to want out of a product is a press release. I think this is true of even things like AWS. They just throw things on the wall. All of the engineering at Amazon is half assed. (their software was out of date 15 years ago, and is poorly engineered.) They do movie reviews, they do movie show times, they scan restaurant menus, they do a search engine, they have e-readers, now they're competing on tablets, they're a retail operation, they are expanding internationally (yet in many countries outside the USA they haven't done squat because "expanding internationally" played really well on wall street during the dotcom boom but isn't so important now so they don't care so much.)

The only redeeming quality Amazon has is that they treat their customers well (not their employees, not their suppliers, not their partners, not anyone, just customers.) They also had good timing and got into commerce at a brilliant time.

Jeff Bezos is a failed financial analyst who parlayed connections and a lot of dumb money in the dotcom period into the biggest stock scam ever (I think Amazon is still a stock scam-- it has a real business but its stock is massively overvalued and I really don't trust their accounting.)

Here's the proof: Jobs did not seek out publicity for himself, except when he wanted to sell a product. The product was always Apple's latest-- then he'd appear on magazine covers. Bezos is the product, and he, and his PR firm, are pitching him as a visionary-- this is all smoke to get investors to continue to allow Amazon to operate at essentially a loss because its core business is just retailing. Apple is a high tech company that invents totally new technologies-- Amazon is a retailer pretending to be a high tech company.

I have worked for Amazon, but have not worked (as an employee) for Apple, though I have worked with Apple in other capacities.