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of the 500+ million page views a day, 70% of that is for the Dashboard

"dashboard" is their admin area?

So in theory 700 of their 1000 servers are for people to make a new post?

If I remember correctly, wp.com has a similar problem.



A relevant comment of my own from a few weeks ago: http://news.ycombinator.com/item?id=3468904

Tumblr is not a blogging platform like Wordpress, it's much more a community like Reddit. Yes, you can use Tumblr to host your blog, but the majority of people use the dashboard to interact with others and use their blog to share their content. Very few people will ever see username.tumblr.com, they'll see the posts via tumblr.com/dashboard. Like Twitter, very few people visit twitter.com/citricsquid, they follow me and see my tweets in their stream.

For example, my dashboard right now: http://i.imgur.com/0YAYv.jpg (potentially nsfw material, didn't check)


The list is NSFW depending on where you work for the curious. So I guess the dashboard is the feed. Not a graph based dashboard, nor an admin section.


Dashboard is more like a "reader." Everybody you follow is found there. Also any tags you subscribe to are there. Interactions like replies are also found there. I'd compare it to your Facebook feed or Twitter.com stream. It's your base of operations.

Lots of read-only content, and then a decent amount of interactions and events (messages/new follows/like notifications).


The Tumblr Dashboard is the equivalent of Facebook's News feed.


The dashboard is where you primarily view all of the posts from the people you follow on Tumblr. Think of it in terms of what you view on Twitter, all of the Tweets from people you follow plus the ability to send out a new Tweet.


The dashboard also aggregates all the posts from people you follow.




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