In retrospect the biggest problem I had with Isaacson’s book was that he really seemed to dumb down his subject. I realize that Isaacson may have had to do this to appeal to a non-tech audience and to fit an entire complex lifespan into one book — but the result is that Jobs becomes a flat cartoon character of sorts and everything becomes oversimplified. And maybe that's what Joe and Jill Average want to read -- but as a fanboy and geek it left me feeling a bit empty and uninspired.