I'm very interested in how this turns out. I personally have never heard of Jim Gaffigan and Louis CK has steadily been gaining mainstream popularity. When music artists did this, didn't their popularity have a significant part of their success?
> When music artists did this, didn't their popularity have a significant part of their success?
Yep. Nine Inch Nails was very successful. Saul Williams' Reznor-produced album, released through the same mechanism and heavily promoted to Nine Inch Nails fans (advantages that wouldn't be available to most) didn't sell very well.
