I've never used Yelp, beyond stumbling on the site when looking for restaurant reviews through Google. But as a follower of technology news, I have read much about it and its controversies. Add this one to the pile. It definitely calls into question their slogan, "Real People. Real Reviews."

But even if the controversies are unfounded...$1.5BB blows my &!%#ing mind. My personal perception is that I'm not even sure I trust the reviews.