I wouldn't say it backfired, but after releasing we did discover that some Flash obfuscators used on games behave almost identically to a JIT spray attack. This is a shame because their obfuscation technique doesn't really add any value, but it does hurt performance, consume very large amounts of memory, and negatively impact stability. We've adjusted the detection to accommodate, and will make further adjustments as necessary.
Based on what Justin said, it sounds like what they tried to add is a defense against JIT spray attacks, not just a detector, which, if effective, would actually be pretty valuable. JIT spray attacks are pretty dangerous, because they defeat many of the usual protections against exploiting buffer overflows for code execution (e.g. DEP and ASLR on Windows). So it certainly would be valuable to try to defend against these kind of attacks, if that is what the Chrome folks were doing.
Apparently it was not effective in the end, but we may never know, since VUPEN doesn't plan to disclose how they escaped the Chrome sandbox.
Yeah Maciej, that's the gist. The VUPEN guys told us it was effective at preventing the JIT spray, so they used an information leak to bypass ASLR/DEP.