Creating good content and promoting it through PR should result in natural links - the exact type that Google looks for.
If you try to stay on top of the latest SEO tactics, you end up hurting yourself in the long-term. For example, awhile back it was recommended to create huge directories of conten t (something like: Travel deals in Ohio, Travel deals in NY, etc, etc). With Panda update, you are now penalized if you have too much similar content. Why deal with all that headache, just create good content.
Yep, that's what I said. Creating good content ALONE is not enough and never will be. The internet, like life is not a meritocracy. Just because you write great content doesn't mean Google will do you a favor and feature it. You need to promote it, which is what linkbuilding post-Panda is all about. Not blog commenting, forum spamming, or submitting to directories.
But telling someone to "just write good content" is like telling a programmer "just create a good product". The world doesn't work like that. You need to hustle, shout and say Look at how awesome this site/app/article is! Link to me! I don't like it that much, but that's how the game is, and if you don't play it accordingly, you'll end up with awesome content and no visitors.
If you try to stay on top of the latest SEO tactics, you end up hurting yourself in the long-term. For example, awhile back it was recommended to create huge directories of conten t (something like: Travel deals in Ohio, Travel deals in NY, etc, etc). With Panda update, you are now penalized if you have too much similar content. Why deal with all that headache, just create good content.