I dated someone who worked for Apple, and many friends have also passed that way during their careers. Likewise, many friends have worked for Google, facebook, SGI, Sun, Intel, IBM, HP, and many smaller tech companies; I've also done my fair share of contracting for tech companies, both big and small, over the past couple decades. I know what our industry looks like. Again, Apple isn't the worst, but it is very far from the best.
I'll also note that it pleases me a whole lot to know that better companies (like Google) can compete, and even win sometimes, against a cut-throat company like Apple. I wish more companies could pull off the Google model; HP was once among the best employers in the valley, but that hasn't been true in a couple decades.
I'm just saying that this little "inspirational note" is just more marketing from a company that excels at marketing and branding. They also excel at other things, too, but they're still merely making luxury consumer goods; they aren't curing cancer, or even making the world's information accessible in ways never seen before. If you want to change the world for the better, I don't think working at Apple is the way to do it.
I'll also note that it pleases me a whole lot to know that better companies (like Google) can compete, and even win sometimes, against a cut-throat company like Apple. I wish more companies could pull off the Google model; HP was once among the best employers in the valley, but that hasn't been true in a couple decades.
I'm just saying that this little "inspirational note" is just more marketing from a company that excels at marketing and branding. They also excel at other things, too, but they're still merely making luxury consumer goods; they aren't curing cancer, or even making the world's information accessible in ways never seen before. If you want to change the world for the better, I don't think working at Apple is the way to do it.