I thought it was refreshing to see that link, even though I didn't click on it. Seems more honest and would have saved me the detour through Google to find it myself.
At Google you'd have been given at least an array of options. If the site was transparent about any commercial interest in the vendor I'd agree with you.
"buy online at dedicated websites like www.[snip].co.uk, and a basic model costs just around £60"
Hmm...