1. My understanding is that the user won't have to fumble to launch a reader app (and then aim the phone at, as with QR codes), as proximity to the NFC tag will trigger an event on the phone.
2. NFC tags won't be as efficient if you are tagging individual devices (e.g. all inventory on a store shelf), but for tagging stationary things (e.g. the appliance displays at Best Buy) they will work better, even if they cost a bit more.
2. NFC tags won't be as efficient if you are tagging individual devices (e.g. all inventory on a store shelf), but for tagging stationary things (e.g. the appliance displays at Best Buy) they will work better, even if they cost a bit more.