I wrote a long email to everyone on our launch list this week. I was scared to do it beforehand, but long emails are actually OK. Well, they're better than ok. I got a phenomenal response.
The trick with long emails is, you have to say something interesting, write in an honest and open way, and people have to care about your subject matter.
With Louis C.K., I don't just like his comedy, I want him to succeed. And when I pay him for his video specials, or buy tickets for his live show, I feel like I'm helping him win, and helping us all win. If you can send an email to make your customers feel like he does me, you'll do very well for yourself.
The trick with long emails is, you have to say something interesting, write in an honest and open way, and people have to care about your subject matter.
With Louis C.K., I don't just like his comedy, I want him to succeed. And when I pay him for his video specials, or buy tickets for his live show, I feel like I'm helping him win, and helping us all win. If you can send an email to make your customers feel like he does me, you'll do very well for yourself.