Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases."

Would you provide a few examples, please? Thanks.



Brinks Home -> Broadview [1]

Windows Vista -> Windows Mojave [2] (Although this was just to "taste test")

[1]: http://en.wikipedia.org/wiki/Broadview_Security [2]: http://www.youtube.com/watch?v=bXrKO33Rc2g


Apple rebranding iTools to .Mac.


There's also renaming entire companies to shake anchoring bias: Worldcom -> MCI.


.me -> iCloud (Although that one was in reverse, pay -> free-ish)


The McRib, everything in the Disney Vault.


"Andersen Consulting" -> "Accenture"




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: