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You know, psychologists get an awful amount of bashing places. Speaking as a psychologist (almost PhD qualified) working in web analytics, it really isn't deserved.

A good psychology program will give you:

Good communication skills and some insight into how organisations work. Relatively OK statistics skills (no statistician, but at least knowing about the problem with multiple comparisons)

Excellent experimental design and analysis skills. Good human interaction HCI skills (sometimes).

These are extremely useful skills for web analysts and market researchers. And while market research is not expanding that much, web analytics is. I could easily have done the job I'm doing now with just my undergrad (though they might not have hired me), the major problem was that I didn't even know what web analytics was when I finished my degree.

That being said, i spent 9 months unemployed a few years after finishing my degree and during my doctorate I focused on giving myself statistics and programming skills so that I would never be unemployed again, so maybe I'm not typical of psychology students.



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