It's an interesting double-edged sword. On the one hand, I don't want to see adverts for dog food (not owning a dog), on the other hand, I don't (necessarily) want a company to know that I have a cat.
If a company is going to do advertising - they should do it well.
I'm not sure if you're British, but rejecting The Sun doesn't mean I reject their political viewpoint - it means I reject their sexist, homophobic, lying, and (allegedly) criminal actions.
>If a company is going to do advertising - they should do it well.
You seem convinced that this ad being targeted to you was some massive failure of Twitter's ad product. I am not sure that is the case.
Premium Twitter advertisers (of which the Sun is surely one) have a variety of targeting options that could explain why you saw this ad.
The Sun may have simply targeted all accounts in the UK. Or, they may have targeted accounts that follow other UK publication accounts (it looks like you follow a few Guardian accounts for example).
It is clear that you didn't want to be targeted by The Sun, but that doesn't mean that The Sun didn't want to target you.
Actually it's not interesting; your perspective is merely another instance of the perfect being the enemy of the good. Reasonable minds will differ on the value of a particular perfection/good decision, but it's no sword of innovation.
If a company is going to do advertising - they should do it well.
I'm not sure if you're British, but rejecting The Sun doesn't mean I reject their political viewpoint - it means I reject their sexist, homophobic, lying, and (allegedly) criminal actions.