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A source within the company tells us that the company’s shareholders and board last week voted to shut the company down.

Become, by the end of the article:

Color as a company still has plenty of cash in the bank, which means we’re likely to see another product from it before long.

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Color as a company still has plenty of cash in the bank, which means we’re likely to see another product from it before long.

Sounds like cluelessness on the part of the reporter: You don't have a board meeting involving the words "shut down" and then decide it was really "pivot" after the fact.

The money will first go to any bondholders/accounts-payable, then the remainder back to the investors.


The company as it is may get shut down, but with the leftover cash it could easily rebrand under another name and a new product.




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