I really admired the way the you spoke about the Holden Outerwear company; receiving a C&D is a hard thing, but you handled it in a respectful and classy way by casting in terms of "if this could cause a good company harm then we shouldn't move forward." I don't know if that's on advice of counsel or not, but either way, it comes across well.
It would have been super easy to call them jackasses, ass hats, etc. But, these guys took the high road, linked their site (driving traffic), and even called them rad.
Thank you for the support guys. It is definitely a hard thing to experience -- the first reaction was definitely profoundly 'fuck' followed by 'this sucksssss'.
but at the end of the day, these guys have spent a long time building an incredible company, their designs are really awesome, and everything from their videos to their site design just screams 'rad'.
We're really stoked to build a company the way we want to.. making the decisions we feel are right. Yvon Chouinard wrote a book called 'Let My People Go Surfing' that was really inspirational to us.
