That's contextual advertising, not targeted as such.
A targeted example for this case would be to switch the digital billboard to tampons because they read your number plates, visually identified the driver is a woman, and your recent texts with a friend mentioned needing some.
A targeted example for this case would be to switch the digital billboard to tampons because they read your number plates, visually identified the driver is a woman, and your recent texts with a friend mentioned needing some.