Thank you for providing the perspective from an OTA's side. I shouldn't have said all OTAs are bad. It seems as though your organization operates quite differently than the bigger OTAs, and from the list of services you provide, I think your market may be quite different than the one I'm referring to (i.e. higher end, less commoditized).
However, for run of the mill franchise hotels, the quality control is already being provided for by franchises (i.e. Marriot, Hilton, Choice, Wyndham, IHG, Accor, etc). In my experience, third party reservations at these places is only a hindrance because the OTAs don't guarantee room types, so people show up expecting a certain type of room, but the OTA takes whatever is available from the hotel, even if it's not what the guest wants, and then the hotel has to deal with the fallout when the guest arrives.
However, for run of the mill franchise hotels, the quality control is already being provided for by franchises (i.e. Marriot, Hilton, Choice, Wyndham, IHG, Accor, etc). In my experience, third party reservations at these places is only a hindrance because the OTAs don't guarantee room types, so people show up expecting a certain type of room, but the OTA takes whatever is available from the hotel, even if it's not what the guest wants, and then the hotel has to deal with the fallout when the guest arrives.