I love it! One thing I would like to see before booking a room are dated panoramic images of a typical room, so you have some idea of what to expect. It's not an easy problem though, since each room is different, and someone has to update all the info and verify. The layout and "Our Take" sections are awesome though.
We tried to do that early on and the problem we ran into was that as a metasearch, we're sourcing in rooms from many different sellers and each one likes to name their room selection something different. You add to this that some rates are "flexible" and you could actually get one of several types of rooms and we run into a matching problem.
Today, travelers can pick their seats on a flight or pick their cabin on a cruise but yet you're still not able to pick a hotel room for various reasons. If the industry moves to support this model, we'll be there with our room data ready and willing to integrate.